- Impressions
- Clicks
- Leads
- Cost per lead
- …and then the trail goes cold
- Did they pick up?
- Did they qualify?
- Did they view, offer, close?
- Cost per qualified · per connected · per deal
- …joined back to the exact ad that paid for it
The report your media buyer can't pull.
Which campaign produces qualified leads, not just cheap ones?
The campaign with the lowest CPL is often the one filling your CRM with junk. RealEdge ranks campaigns by what qualified, not what clicked.
What does a qualified lead actually cost me?
Spend divided by qualified: per campaign, per ad set, per ad. Ads Manager can't work this out. It doesn't know what happened after the form.
Which ads bring leads that never pick up?
Connected-call rates per ad expose the audiences that fill forms and ghost. Kill those ads and the same budget buys real conversations.
When do my leads actually arrive?
See lead flow over time and put your agents where the leads are, so a 9pm lead doesn't wait for a 9am shift.
What did my closed deals cost in ad spend?
Follow the chain all the way: this deal came from that lead, that lead came from this ad. Spend-to-outcome, end to end.
Where should next month's budget go?
Shift spend from the campaigns that look good in Ads Manager to the ones that bank qualified leads. The report makes the argument for you.
The loop closes because everything happens in one place.
Meta leads land in RealEdge in seconds, already tagged to their campaign. Automation makes the first contact. Protection makes sure a human follows. Every outcome (connected, qualified, closed) flows back to the ad that paid for it. No spreadsheet can keep up with that.
Bring last month's ad report to the demo.
We'll connect your page and show you which campaign was actually worth the money. It's usually not the one with the cheapest leads.