Solutions · Lead Protection

Call the lead, or it goes to someone who will.

Every stage in a RealEdge funnel has a timer, set by you. A lead that sits past its window isn't flagged for a meeting next Tuesday. It moves to the next agent. RealEdge tells the manager. You see every move in one report. Your AED 250 doesn't wait for anyone's mood.

See how it works
app.realedge.ai/reports/lead-reassignment
Lead Reassignment
The difference

Other CRMs remind. RealEdge moves the lead.

Everywhere else
  • A reminder pops up
  • The agent snoozes it
  • The lead dies quietly in a list
  • You find out in next month's report, maybe
In RealEdge
  • The stage window expires
  • The lead is reassigned, automatically
  • The next agent's phone buzzes with full history
  • The manager sees who let it slip, with the full log

We haven't found another real-estate CRM that takes the lead away. That's the point. A rule with no consequence is a suggestion.

How it works

You set the windows. The funnel enforces them.

01

Put a clock on every stage

Each funnel stage gets its window: first call within 15 minutes, viewing follow-up within 24 hours, offer chase within 2 days. Different funnels, different rules. You decide what each stage tolerates.

02

Agents see the clock running

Expiring leads are flagged at the top of the agent's list. Nobody gets ambushed. A working agent always has the chance to act before the window closes.

03

Time's up. The lead moves

Past the window, the lead moves to the next agent by your routing rules. The full history goes with it. The manager is told. The new agent's first call is informed, not cold.

Everyone wins except neglect

Protection isn't surveillance. It's fair sharing.

For owners

Your ad spend can't rot in a lazy list. Every AED you put into Property Finder, Bayut or Meta gets a first call. The app makes sure of it, not you asking nicely.

For hungry agents

Leads flow to whoever works them. A new agent who dials fast wins the same leads as the veterans. Protection turns speed into a career advantage.

For managers

No more policing. You get an alert when a window runs out, and a clean log of every move. Coaching talks come with proof, not feelings.

Fair questions

Strict, not unfair.

What happens to the notes when a lead is reassigned?

Everything moves with the lead: call logs, messages, labels, all of it. The next agent picks up the full story. Only the ownership changes.

Can different funnels and stages have different windows?

Yes. Timings are set per stage, per funnel. Fresh portal leads might get a 15-minute first-call window while a post-viewing follow-up gets 24 hours. You decide what each stage tolerates.

Does the agent get warned before the lead is taken?

Agents see what's expiring. Leads about to pass their window are flagged on their list, so a working agent always has the chance to act first. Protection punishes ignoring, not working.

Isn't this harsh on the team?

It's harsh on neglect. Expect 2 weeks of complaints. Then the morning rhythm changes, because everyone knows a lead in your name means you, specifically, owe it a call. Hungry agents stop complaining the first time an expired lead lands in their list.

See a lead get rescued, live.

At the demo we'll let one expire on purpose. You'll watch it land on the next agent's phone, with the manager told straight away.

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