Privacy Policy

RealEdge AI (“RealEdge”, “we”, “us”) builds a CRM platform for real estate teams. Our registered office is 001 - 31244, IFZA Business Park, DDP, Building A1, Dubai Silicon Oasis, Dubai, United Arab Emirates. For anything in this policy, contact us at hello@realedge.ai.

This policy covers our website (realedge.ai) and the RealEdge platform (web, mobile and TV applications).

On this website (when you browse, fill a form or contact us) we decide how your data is used, and this policy applies directly.

Inside the RealEdge platform: the leads, conversations, call logs and team activity in a brokerage's workspace belong to that brokerage. The brokerage is responsible for that data; we process it on their instructions to provide the service. If you are a property buyer or tenant whose details are in a brokerage's RealEdge workspace, please contact that brokerage first. We will support their response to you.

• Enquiry and demo forms: name, email, phone number, company name, and anything you write to us. Our demo form saves progress at each step, so if you start but don't finish, we may still receive the details you entered and may follow up.
• WhatsApp contact: if you tap a WhatsApp button, the conversation happens on WhatsApp and is also governed by Meta's terms and privacy policy.
• Analytics and advertising: we use Google Analytics to understand how the site is used, and the Meta Pixel to measure our advertising and show relevant ads (including retargeting) on Meta platforms. These tools use cookies and similar identifiers.
• Technical logs: IP address, browser type and pages visited, used for security and performance.

When a brokerage uses RealEdge, the platform processes data such as:

• Lead records arriving from property portals, advertising platforms, websites and uploads, typically names, phone numbers, emails and enquiry details;
• Communications sent and received through the platform, such as WhatsApp messages and emails;
• Call logs for calls the brokerage's team makes through the app (who was dialled, when, duration and outcome — RealEdge does not record call audio);
• Team activity, including check-in and check-out times with the location captured at those moments (not continuous tracking);
• Usage and audit logs that record actions taken in the workspace.

We use this data only to operate the service for that customer. We do not use it for our own marketing and we do not sell it.

• To respond to your enquiry and schedule demos (performance of steps you've asked for);
• To improve the website and understand which content matters (legitimate interest);
• To measure and run our advertising, with your consent where required;
• To keep the site secure (legitimate interest).

We share data with service providers who help us run RealEdge: cloud hosting and infrastructure, communication delivery (including the WhatsApp Business platform operated by Meta), email delivery, and analytics. They process data under contract, only for our purposes. We may also disclose data to professional advisers, or where the law requires it. We never sell personal data.

Some of our providers process data outside the UAE. Where that happens, we take safeguards consistent with UAE data protection law to ensure the data remains protected.

• Website enquiries: up to 24 months after our last contact, unless you become a customer or ask us to delete sooner;
• Customer workspace data: for the life of the customer's subscription, then deleted or returned after a short backup window, except where law requires longer retention.

Data is encrypted in transit, access is controlled by role-based permissions, and workspaces are isolated per customer. No system is perfectly secure, but we treat your data the way we'd want ours treated. It's the product we sell.

RealEdge provides tools to call and message, and logs the calls made through the app (RealEdge does not record call audio). Each brokerage is responsible for using these tools lawfully, including having the required consent to contact leads. We require this in our Terms of Service.

We use essential cookies (to make the site work), analytics cookies (Google Analytics) and advertising cookies (Meta Pixel). You can control cookies in your browser settings, and manage ad personalisation in your Google and Meta account settings.

Under UAE data protection law you can ask for access to your data, correction, deletion, or restriction of processing, and you can withdraw consent at any time. Email hello@realedge.ai and we'll respond promptly. You may also raise concerns with the UAE Data Office.

RealEdge is a business tool and is not directed at anyone under 18.

If we make material changes, we'll update this page and revise the date at the top. Significant changes affecting customers will be notified directly.